That is not a typo…58 times! Next time you are out in public – whether grocery shopping, at a restaurant, or an amusement park – look around and you will see the abundance of mobile devices. The majority of the population keeps their cell phones on them at all times (even when sleeping!)
Checking our phone notifications has become a habit for many people, as data shows the average time spent per pick-up is only around one minute.
How can we use frequent, but short, cell phone use to our marketing advantage?
Marketing techniques such as geofencing capitalize on frequent phone checks to gather data. This data can help us create a profile based on where customers have been in the recent past, including competitor locations!
By understanding their likes and habits, you can deliver marketing messages to the right people, on apps and websites they are already using daily, with less waste than traditional digital advertising at a lower cost.
