Grillin’ Up Success: Social Media Marketing Case Study
PJ’s Bar-B-QSA sought help from Moving Targets to establish a stronger presence online and gain more followers.
Before working with Moving Targets, PJ’s Bar-B-QSA had several existing fans and sparsely updated and managed their social profiles. Up to that point, PJ’s had generated attention on their Facebook page by posting information about special events and live music performances.
Moving Targets instantly knew that teaming up with PJ’s Bar-B-QSA was a no-brainer. After all, creating social media buzz is something Moving Targets does best! In order to boost the restaurant’s social media presence and overall brand awareness, Moving Targets chose to spotlight events and stick to a specific posting schedule. Staying consistent with a posting schedule allowed customers to expect content and be on the look-out for new events! This marketing schedule was effective because it increased users’ knowledge of business offerings without bombarding their pages with content.
PJ’s Bar-B-QSA also provided Moving Targets with a variety of business images. This allowed new customers to gain a sense of what to expect when dining there. Using actual images of the business, food, and events also allowed current customers to engage with the content and confirm its authenticity.
Actual business images are paramount to a business’s success. This is because it eliminates the element of surprise. If a business relies too heavily on stock images, consumers will see through that and be turned off before even stepping foot in the door.
PJ’s Bar-B-QSA has seen some major results since working with Moving Targets. For example, their Facebook Page Likes were barely over 2,000 in the early months of 2016. As of December 2018, their Page Likes are now at a staggering 3,657 and continue to grow every day.
Because PJ’s Bar-B-QSA has a rapid reply rate, many patrons leave comments, questions, and reviews. Moving Targets always makes sure that these interactions are answered quickly which helps boost PJ’s Bar-B-QSA popularity and allows patrons to feel as though their voice is being heard. PJ’s Bar-B-QSA has also been recommended by over 340 patrons. These Page Likes and recommendations stem from not only the amazing service PJ’s Bar-B-QSA provides but also due to the consistent and interactive content on their Facebook.
Online audiences prefer to engage with content that is interactive. Businesses must be sure that they are answering reviews and comments in a timely manner and creating content that gets the consumer involved.
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