If you are a business owner, you have heard a million times that you must be present on social media. But just like me, you don’t understand how each platform works and worse: you don’t see the value on it. Well, according Brian Solis, analyst at Altimeter Group, as a business owner and leader, “your job is not to embrace new technology with arms wide open, but instead to understand it and learn which disruptive technologies separate you from existing and potential customers.“ I agree with him.
On his article 10 Ways to Combat Digital Darwinism, Solis highlights the fact that every company can create a business page in every social network, but if you don’t know who you are trying to reach, what your customer expects and its value, you will lose a great opportunity to connect with your audience.
So, instead of wasting your time trying to learn everything, Solis points out
10 trends you should understand about social media to be successful:
- Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses.
- Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts.
- Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why.
- Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing.
- Referral based solutions like Yelp, Service Magic, and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services.
- Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty
- How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile.
- The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.
- The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?
- The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.