Direct mail and digital marketing don't have to be enemies. Both of them have their distinct advantages that can help you get more for your marketing dollar.
Celebrating holidays with your marketing helps humanize your brand. It enables you to connect with your audience on a more personal, fun level.
When paired with direct mail, Moving Targets' geofencing ads brought 308 additional customers to a restaurant within one month!
If you’re looking to harness direct mail for your own company, here are a few tips to help your campaign achieve success.
Last week, co-president Erik Nordstrom admitted that the brand recently abandoned the use of direct mail in promoting its loyalty program. Results show that following marketing trends may not always be the way to go.
That’s right – in a brilliant twist of irony, millennials have banded together in favor of direct mail, a medium long declared dead. Are you making the most of it?
If you think marketing begins and ends at Facebook and Instagram, you’re missing out. Even with their large audiences, it is important to experiment with other forms of marketing to get the best bang for your buck.
When done right, a direct mail piece can be fridge-worthy: recipients are so attracted by the graphic design that they stick it on their fridge to see everyday.
If you’re still debating whether or not you should try this old school marketing superstar, read our roadmap to your first successful direct mail campaign.
Postcards can be an extremely cost-effective and powerful component in your direct mail arsenal. Learn how postcard marketing can help grow your business.