In a world of streaming services and digital engagement, why would Amazon and the NFL decide to send a direct mail postcard to promote their service?
In a world of digital overload, printed pieces can help branded messaging stand out from the crowd. The average lifespan of an email is 17 seconds, while a direct mail piece is 17 days. Keep your business top of mind in a sea of websites and emails with printed pieces that provide prolonged brand exposure.
Let’s explore some of the reasons why print should remain a major part of your marketing and promotional plans.
1. EVERYONE READS THEIR MAIL
Regardless of what type of home you live in or what age range you fall in, everyone reads their mail.
- 90% of direct mail gets opened
- 64% of millennials would rather scan for useful information in the mail than other forms of advertising
- 68% of 45-64 year olds favor Direct Mail for receiving promotions from unfamiliar companies
2. PRINTED MESSAGES ARE BETTER REMEMBERED
Research has shown that paper-based content connects better with our brains than digital, with 70% of people being more likely to remember a brand they saw in print compared to online.
3. OUR CLIENTS HAVE FOUND UNRIVALED SUCCESS
We have been in business for 30 years and have helped thousands of companies find success with our direct mail programs. See what our customers have to say!
