The best ways to boost your email engagement are by sending to qualified leads, making use of analytics and following best practices.
email marketing
Direct mail has to be part of the digital equation to ensure the whole is greater in value than the sum of its parts – which translates to stronger returns.
While newer forms of advertising are important in building a brand, none of them compare to the conversion capabilities of email marketing campaigns.
Marketing measurement and analysis is critical today in terms of real returns and profitability. The sheer affordability of direct mail, email and social media advertising can lure small business owners into a false sense of comfort surrounding this allocation of their marketing funds.
While you get to work organizing and tidying up various aspects of your home, your life and your business, consider giving your email marketing strategy a spring cleaning too.
Mobile marketing is not quite king of the proverbial hill, but it is certainly beginning to take up higher rates of traffic with the passing of each year.
Of all the various online marketing strategies that can be launched, email campaigns have been found to be the most effective in achieving conversions.
If widespread email blasts are on their way out, what type of messaging constitutes the future of the medium? There are two approaches that companies should aim to use: targeted and trigger-based.
Even if you haven’t seen the statistics, you’ve probably picked up on the fact that mobile device usage is rising. So, what does this state of affairs mean for email marketing?
I recently got the opportunity to chat with veteran pizza industry consultant Michael Shepherd about the changing landscape of marketing for pizzerias.