Did you know that more than half of Americans either own or work for a small business, and they create…
marketing
Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z. Gen Z includes those…
In this wild world of marketing trends, catch phrases and buzzwords, small-business owners might lose sight of which movements and opportunities actually come with some value.
With more companies engaging in direct mail marketing campaigns, the challenges and methods to succeed in these endeavors are abundantly…
Is it time to invest more in your marketing efforts?
A recent report showed that people are more likely to purchase when they’re targeted with multiple ads on multiple channels.
The four Ps make up the fundamentals of any good marketing effort. So, what exactly are the four Ps and how do they fit into your overall strategy?