direct mail
This article originally appeared on Forbes.com. Classic marketing, much like the sport of boxing, is rooted in discipline, repetition and…
With more companies engaging in direct mail marketing campaigns, the challenges and methods to succeed in these endeavors are abundantly…
With all of the transformations and progressions taking place in digital advertising, it might seem as though the old days…
In an increasingly digitalized world, the printing industry has been in a constant state of flux, but that doesn’t mean you should abandon direct mail as a core feature of your marketing campaign.
Guest written by Michael Attias I have a great friend who will spend $5,000 on a new handbag. Fine clothes…
Direct mail marketing has appeared to fall out of the limelight in the past few years, with advertisers seemingly believing that digital ventures are the only ones that matter today.
As more companies begin to realize that direct mail marketing never really did lose ground in its ability to increase brand visibility and convert new prospect, campaigns are gaining in prevalence across industries.
If you launch a direct mail campaign and drum up some new business as a result, then that means the campaign was a success, right? Not necessarily.