Direct mail has to be part of the digital equation to ensure the whole is greater in value than the sum of its parts – which translates to stronger returns.
Marketing measurement and analysis is critical today in terms of real returns and profitability. The sheer affordability of direct mail, email and social media advertising can lure small business owners into a false sense of comfort surrounding this allocation of their marketing funds.
From local pizzerias to Fortune 500 companies, direct mail marketing has been a solid workhorse, holding its own against its digital counterparts. Now, creative new concepts and changes in technology are further helping direct mail redefine its image for easily distracted consumers in the age of the smartphone.
I recently got the opportunity to chat with veteran pizza industry consultant Michael Shepherd about the changing landscape of marketing for pizzerias.
Although social media and direct mail are very different, they can be combined to great effect – a tactic we’ll likely see more of in 2015. If your business is stumped when it comes to answering the question of how to integrate these two very different tools, consider the following tips.
I sat down with our CEO, Jay Siff, to discuss direct mail’s position in the current marketing landscape as well as what’s in the cards for the channel in 2015 and beyond.
Does your restaurant have social media accounts, an email newsletter that gets sent out regularly and an established direct mail strategy? If not, you’re missing out on opportunities to gain an edge over the competition.
For the vast majority of consumer-facing businesses, the holiday season means one thing: All systems go. It can be easy to get completely caught up in preparing your company for banner shopping days, but it’s also important to have a strategy in mind for what to do after this hectic time period has passed.
The new year is traditionally a time of new beginnings. That being said, marketers at small and medium-sized automotive businesses might want to take a look in the rearview mirror to optimize their direct mail campaigns and start 2015 with a bang.
Direct mail can drive interest in your retail business.