One of the more understated but critically important decisions marketers must make from the outset of each ad campaign is whether they will be using emotions or facts to sell the products and services involved.
By leveraging Facebook ads to build an email database, we were able to help our client pull in new customers and nurture leads with a monthly newsletter.
In this unprecedented time of uncertainty, we all need to do our part to protect small businesses. Here are our tips for consumers and business owners.
As the COVID-19 Coronavirus pandemic evolves, many business owners are unsure of what steps to take to mitigate risk, protect staff, and support customers.
Celebrating holidays with your marketing helps humanize your brand. It enables you to connect with your audience on a more personal, fun level.
To run an online store one thing is certain – the key to e-commerce success is a strong online presence across the board.
Whether your goal is to bring awareness to your brand, increase revenue, or provide better customer satisfaction, your social media management ROI is the sum of these values put in action.
If you think marketing begins and ends at Facebook and Instagram, you’re missing out. Even with their large audiences, it is important to experiment with other forms of marketing to get the best bang for your buck.
The Skindustry Expo, hosting its 12th annual tattoo convention, wanted to increase attendance for their event in two months. See how we did it!
When social media is down, it's email's time to shine! Here's how you should use email marketing to take advantage of the situation.