October 9, 2025 – By: Nicole Sherwood • Marketing Coordinator
Halloween isn’t just about costumes and candy, it’s about connection. Over 70% of consumers plan to celebrate Halloween this year, making it the perfect time for your business to get into the spooky spirit too! Showing off your business’s personality not only grabs attention but also builds stronger connections. In fact, 57.5% of consumers buy from brands with strong personalities. From creative contests and themed mailers to limited-time offers and festive visuals, there are countless ways to showcase your business’ fun side and make this Halloween a memorable one for your customers.
Spookify Your Brand
Lean into the Halloween spirit by giving your brand and storefront a festive, spooky makeover. Even small touches can make a big impression. Temporarily update your logo or website with Halloween colors and themed icons, decorate your store with cobwebs, ghosts, and pumpkins, and play themed music or movies to set the mood. On social media, have fun with it! Use playful language, Halloween puns, and seasonal emojis to add personality and show off your brand’s creative side.
Don’t forget to extend the Halloween magic to your direct mail and email marketing. Themed postcards, greeting cards, or letters can be a great way to “treat” your audience with special offers, while Halloween-inspired language and visuals in your emails can boost engagement and make your campaigns stand out in crowded inboxes.
Host Fun Contests
Contests are a great way to engage your audience and make your business memorable. They give customers something fun to participate in while naturally putting your brand in front of a wider audience. For in-person events, try simple ideas like a Guess the Candy Jar challenge or a Halloween Trivia Night to draw more people into your business. On social media, photo contests such as a Costume Contest, Pumpkin Carving Contest, or Spooky Decor Showdown encourage customers to post photos, tag your business, and share with their own followers, boosting your visibility and engagement. Keep the theme going with prizes like “Boo Bags”, Halloween-themed merch, or gift cards. These types of campaigns create buzz, build community, and show that your brand knows how to have a little fun.
Offer Limited-Time Halloween Deals
Limited-time offers tap into the scarcity principle. The idea that people are more likely to buy something when it feels exclusive or availability is restricted. In fact, 64% of customers agree they buy limited-time offers on occasions when they otherwise may not have bought anything. Create Halloween-themed deals that feel too good to pass up. Promotions like “Friday Night Fright” flash sales, “Buy One, Haunt One” BOGO deals, or “13 Days of Treats” countdowns can drive excitement and urgency throughout the month. These not only attract Halloween enthusiasts but also make your entire customer base more eager to act before the offer disappears.
Seasonal Items and Themed Packaging
Similar to limited-time offers, the scarcity principle also applies to seasonal items and themed packaging. In the food and beverage industry, these seasonal touches have become more popular than ever. Iconic examples like McDonald’s Shamrock Shake and Starbucks’ red cups have become synonymous with their respective seasons. However, this trend isn’t just for the food and beverage world. Businesses of all kinds can use the same strategy to their advantage. Offering seasonal merchandise such as t-shirts, tote bags, or stickers gives customers something unique and time-sensitive to get excited about. You can also incorporate Halloween-themed imagery into your packaging, such as orange-and-black designs, bats, pumpkins, or ghosts printed on bags, boxes, and labels. Even small seasonal details make your brand more memorable and can turn an ordinary purchase into a festive experience customers look forward to year after year.
Extend the Energy Beyond October 31st
When Halloween wraps up, don’t let the momentum fade. Use the transition between holidays to keep your audience engaged and excited for what’s next. Post a recap of your Halloween contests, share photos of your team and customers, and thank everyone who participated in your seasonal events. Then start hinting at what’s coming next, such as Thanksgiving, holiday sales, or winter specials. Share behind-the-scenes photos of your team decorating, tease upcoming menu items or products, and build anticipation through social media. By keeping your marketing calendar festive and connected, you’ll strengthen relationships with your customers and make your brand part of their year-end celebrations.
