Organic reach on Facebook is an extremely important factor for businesses to consider, yet the quality of content posted is often overlooked. The fact is, Facebook pays attention to the engagement rate of business pages to determine whether or not their content is worthy of reaching more audiences. In short, if your business consistently posts content that creates user engagement, Facebook will determine that your content at large should be viewed by more people. The downside is, if your organic content lacks engagement, the number of people you reach will plummet.
So how can you be sure that your organic content is engaging enough to reach the highest number of users possible?
Here are five tips to think about when creating new content for your business page.
- Contests are an engagement magnet for businesses. Trivia contests, caption contests, and guess the number posts are a great way to facilitate engagement. By creating an incentive (such as a $5 off coupon) that can be obtained by simply leaving a comment on Facebook, you are creating a “why not?” scenario in which members of your audience feel as though they would be missing out on an opportunity if they didn’t participate. Meanwhile, your business page is getting likes, comments and shares.
- Take a poll. Let’s face it – Facebook users love nothing more than sharing their opinion and squabbling with other users. Why not use this fact to create engagement for your business’ Facebook page? Creating a poll allows members of your audience to voice their opinions and interact with one another directly on your Facebook page.
- Laughter is the best marketing medicine. Humorous posts are another good way to generate user engagement with your organic content on Facebook. Funny pictures, puns and jokes that tie in with your product have the potential to make your audience smile. Hopefully, that smile can translate to a like, comment, or share.
- Take advantage of captivating images. Because your audience is constantly being inundated with new and diverse content, make sure yours stands out and can catch the attention of your audience as they scroll through their newsfeed.
- Use teasers to create suspense. If you have a new product coming out soon, a great way to create some buzz on Facebook is to post teasers and prod at your audience’s curiosity. Users will naturally attempt to guess what you is being previewed. Hopefully it will take place in your comment section.